Bangkok, Thailand – THAIFEX – HOREC ASIA 2025 is back! Asia’s premier trade show for the Hotel, Restaurant, and Catering (HoReCa) industry is set to take place from 5–7 March 2025 at IMPACT Muang Thong Thani. The event is expected to attract over 20,000 visitors and generate a trade value of no less than 4 billion baht. Organised through the collaboration of the Department of International Trade Promotion (DITP), the Thai Chamber of Commerce (TCC), and Koelnmesse Germany (KM), the event operates under the theme “Shaping the Future of HoReCa” and aims to highlight Thailand as Asia’s leading hub for the HoReCa industry.
Ms. Sunanta Kangvalkulkij, Director-General of DITP, stated: “Thailand remains one of the world’s top tourist destinations, welcoming over 35.54 million international visitors in 2024. This ongoing tourism boom has directly contributed to the steady growth of the HoReCa sector, which includes hotels, restaurants, and catering businesses.
Beyond Thailand’s capabilities as a premier supplier of high-quality products for the HoReCa industry—encompassing innovation, technology, and business solutions that effectively address market demands—the country is also globally recognised for its excellent service standards and warm hospitality. Additionally, Thailand’s strategic location in Asia enhances connectivity and accessibility, making it an ideal host for international trade exhibitions.
THAIFEX – HOREC ASIA 2025 will be an extraordinary event, featuring more than 400 exhibitors showcasing products and services across nine key categories: Bakery & Ice-Cream, Café & Bar, Cleaning & Laundry, Dining, Furnishing, Kitchen, Services, Tech, and Wellness. Special areas such as the HoReCa Food zone will also be highlighted, along with a comprehensive programme of seminars, competitions, and networking events. The show is anticipated to draw in over 20,000 business visitors and generate trade deals worth no less than 4 billion baht.”
Mr. Sanan Angubolkul, Chairman of the Thai Chamber of Commerce, emphasised the readiness and potential of Thai exhibitors: “Following the remarkable success of the previous edition, this year’s event has exceeded expectations, with more than 150 Thai companies participating. These exhibitors will present innovative products, creative designs, and cutting-edge technologies that align with the latest HoReCa trends. Thailand is renowned for its creativity and high product quality, which are recognised on an international level.
We have also invited business groups from the Thai Chamber of Commerce network, including provincial chambers, foreign chambers of commerce in Thailand, and various trade associations. The event will welcome hotel owners, hotel managers, café and restaurant entrepreneurs of all sizes, as well as chefs and catering businesses—particularly from Thailand’s most popular tourist destinations, both major and emerging. Additionally, key buyers from the ASEAN region are expected to attend, fostering further business negotiations and increasing trade volumes. Interested exhibitors are encouraged to seize this invaluable opportunity to connect with global buyers and enhance their international brand presence.”
Ms. Wendy Lim, General Manager of Koelnmesse, added that “THAIFEX – HOREC ASIA 2025 will comprehensively cover all aspects of the hotel, restaurant, and catering industries. This year, 250 international exhibitors from over 22 countries across Europe, America, and Asia will showcase products that focus on innovation tailored to the challenges faced by today’s HoReCa businesses. The event will highlight key industry trends, including Sustainability, Contactless Solutions, Digital Guest Experience, Plant-Based Menus, Food Waste Management, and Energy Efficiency Solutions.
Among the must-see highlights are the THAIFEX - HOREC Xperiential Zone, which will showcase future innovations and trends in HoReCa; the THAIFEX – HOREC Academy, featuring insightful discussions on industry directions; and the THAIFEX – HOREC Innovation Awards, which recognise outstanding industry professionals. Additionally, competitions such as the ASEAN Barista Team Championship and the Thailand Ultimate Housekeeping Challenge will return, while the newly introduced Asian Pizza Show Academy will offer expert techniques and high-quality ingredients for pizza-making. Furthermore, over 500 key buyers from major corporations will attend to engage directly with exhibitors.”
THAIFEX – HOREC ASIA 2025 will take place from 5–7 March 2025, 10:00 AM to 6:00 PM, at IMPACT Exhibition Centre, Halls 9–12, Muang Thong Thani, Bangkok, Thailand. For more information and pre-registration, visit www.thaifex-horec.asia.
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